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The Concord Club Venue-Wide AV Upgrade

A venue-wide AV, LED and digital signage upgrade for The Concord Club, delivered across the sports bar, courtyard, TAB area, entry, function space and wider public areas.

Brief

The Concord Club was undergoing a major refurbishment and needed technology that could support the different ways guests use the venue. The scope included high-impact sport viewing, digital signage at key guest touchpoints, background and event audio, function room connectivity and straightforward venue control. Rather than treating each space as a separate installation, the project brought the club's visual, audio and control systems together into a consistent venue-wide solution.

Build

Avico worked alongside the construction program as the venue took shape, coordinating display locations, speaker positions, cable pathways and the infrastructure required for centralised AV control. Early works included preparation for the sports bar LED wall, the outdoor courtyard screen, entry displays and distributed audio throughout the venue.

Exposed ceiling services and framing in the sports bar shell, well before the LED wall and finishes were installed.
Exposed ceiling services and framing in the sports bar shell, well before the LED wall and finishes were installed.
The sports bar's screen wall recess, still bare plasterboard, showing where the LED wall would be installed.
The sports bar's screen wall recess, still bare plasterboard, showing where the LED wall would be installed.
The sports bar screen location prepared and ready, immediately before the LED wall installation began.
The sports bar screen location prepared and ready, immediately before the LED wall installation began.
The outdoor courtyard area before the LED screen and speaker system were installed.
The outdoor courtyard area before the LED screen and speaker system were installed.
A box speaker's mounting location marked out ahead of installation, as part of the venue's distributed audio system.
A box speaker's mounting location marked out ahead of installation, as part of the venue's distributed audio system.
Installers mounting the entry displays that greet guests as they arrive at the venue.
Installers mounting the entry displays that greet guests as they arrive at the venue.

Installation

The installation combined LED, commercial displays, distributed audio and local AV connection points across several different spaces. The sports bar received a large LED wall as the focal point for sport and major events. In the courtyard, an outdoor LED display and speaker system created a dedicated outdoor viewing space, while the TAB and function room were equipped with their own dedicated display and audio solutions.

Installers fitting individual LED modules to the sports bar's screen wall, working from a ladder.
Installers fitting individual LED modules to the sports bar's screen wall, working from a ladder.
Further LED module installation on the sports bar wall, with the module grid partially complete.
Further LED module installation on the sports bar wall, with the module grid partially complete.
The outdoor courtyard LED screen and its flanking speakers built into the covered stage area.
The outdoor courtyard LED screen and its flanking speakers built into the covered stage area.
A box speaker installed as part of the venue's distributed audio system.
A box speaker installed as part of the venue's distributed audio system.
Audio input connection points installed in the function room for events and presentations.
Audio input connection points installed in the function room for events and presentations.
The TAB area's display wall before installation was completed.
The TAB area's display wall before installation was completed.

Commissioning

Each area was tested and brought online as part of the final fit-out, covering display playback, audio coverage and day-to-day operation across the venue. A Crestron control system provides staff with a central point of control for the connected AV systems, helping the venue move between regular trade, sport viewing and event use.

The Crestron control system installed to give venue staff a central point of control over the connected AV systems.
The Crestron control system installed to give venue staff a central point of control over the connected AV systems.

Finished Result

The completed project gives The Concord Club a connected technology experience from the moment guests arrive through to the club's key entertainment and event spaces. The large sports bar LED wall creates a standout destination for live sport and major events, while the courtyard LED screen and distributed speaker system extend that experience outdoors. Together with the TAB display, entry screens, external digital sign, function room connection points and centralised control, the installation gives staff a flexible platform for daily club operations, events and changing content.

Large LED wall in The Concord Club's sports bar, finished and running content.
Large LED wall in The Concord Club's sports bar, finished and running content.
The finished outdoor courtyard LED screen showing a live sports broadcast, flanked by speakers under a covered stage.
The finished outdoor courtyard LED screen showing a live sports broadcast, flanked by speakers under a covered stage.
The finished courtyard speaker installation, integrated into the covered outdoor stage area.
The finished courtyard speaker installation, integrated into the covered outdoor stage area.
The finished TAB area display showing live racing and sports content alongside the betting terminal.
The finished TAB area display showing live racing and sports content alongside the betting terminal.
The finished entry displays showing The Concord Club's branding as guests arrive.
The finished entry displays showing The Concord Club's branding as guests arrive.
The finished external digital sign providing clear communication from arrival through to the main venue.
The finished external digital sign providing clear communication from arrival through to the main venue.
A finished box speaker installation, part of the venue-wide distributed audio system.
A finished box speaker installation, part of the venue-wide distributed audio system.

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