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Heinemann Duty Free, Gold Coast Airport

A custom LED and digital signage installation for Heinemann Duty Free at Gold Coast Airport, combining a suspended halo display with curved and flat LED features to create a premium, high-visibility retail environment.

Brief

Heinemann needed digital signage that would match the premium airport retail experience while remaining highly visible across a busy duty-free environment. The brief included a large circular LED feature suspended above the main retail floor, alongside LED displays at the store entry and exit to support branded content, promotions and supplier campaigns. The installation needed to integrate cleanly into the retail fit-out while working around the access, coordination and delivery requirements of an airport environment.

Build

Early site works focused on preparing the mounting locations and support infrastructure for each display type, including the suspended halo feature, the curved exit display and the flat entry LED wall, coordinated closely with the wider shopfitting works going on around it.

Rear view of a curved LED display panel mounted on its plywood substrate, with the surrounding wall framing still exposed.
Rear view of a curved LED display panel mounted on its plywood substrate, with the surrounding wall framing still exposed.
Close-up of the LED module rack, connectors and cable routing behind one of the display panels before final wiring.
Close-up of the LED module rack, connectors and cable routing behind one of the display panels before final wiring.

Installation

Three distinctly different LED formats built into one store: a circular, ceiling-mounted halo display above the main retail floor, a curved LED feature at the exit, and a large flat LED display at the entry, each built into the surrounding architecture rather than simply mounted onto a wall.

The flat entry LED display powered on and showing the Heinemann logo, early in the store fit-out with surrounding tenancies still under construction.
The flat entry LED display powered on and showing the Heinemann logo, early in the store fit-out with surrounding tenancies still under construction.
An installer wiring the suspended halo LED ring from a scaffold platform, with the ceiling services still exposed overhead.
An installer wiring the suspended halo LED ring from a scaffold platform, with the ceiling services still exposed overhead.
Wider view of the halo LED ring being wired into place, with airport gate signage visible in the background.
Wider view of the halo LED ring being wired into place, with airport gate signage visible in the background.

Commissioning

Displays powered up, aligned and tested for consistent image quality and reliable operation, checking visual presentation across the halo display, the curved exit feature and the entry LED wall ahead of handover.

The halo display now integrated into the finished ceiling cove, with the surrounding retail floor nearing completion.
The halo display now integrated into the finished ceiling cove, with the surrounding retail floor nearing completion.
The halo display flush-mounted within the finished timber-slat ceiling, final touches underway before power-on.
The halo display flush-mounted within the finished timber-slat ceiling, final touches underway before power-on.
The entry LED display fully integrated into its timber-slat surround, with the suspended halo display visible overhead.
The entry LED display fully integrated into its timber-slat surround, with the suspended halo display visible overhead.
Live testing footage from the Heinemann Gold Coast Airport LED installation.
Further live testing footage from the same installation.

Finished Result

A collection of high-impact digital canvases throughout the Gold Coast Airport duty-free store, the suspended halo feature as the main visual centrepiece above the cosmetics floor, with the entry and exit LED displays strengthening the customer journey through the space, together forming a flexible platform for Heinemann branding, supplier campaigns and changing retail content.

Suspended circular halo LED display above the Heinemann airport retail environment, showing the brand ring above the perfume and cosmetics floor.
Suspended circular halo LED display above the Heinemann airport retail environment, showing the brand ring above the perfume and cosmetics floor.
Curved column LED display and large-format wall-mounted LED screen at the finished duty-free storefront entrance.
Curved column LED display and large-format wall-mounted LED screen at the finished duty-free storefront entrance.

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