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Wingstop Multi-Site LED Rollout

A repeatable custom LED and digital signage deployment across multiple Wingstop locations, combining architectural LED features and branded digital content into a consistent rollout model.

Brief

Wingstop needed a distinctive, repeatable fit-out for its growing store network, architectural LED features and digital signage that could be deployed consistently across different venue layouts, from a compact Kings Cross servery to a full Penrith dining room. The brief covered custom LED ceiling and column features, branded digital menu content, and a rollout model other stores could reuse rather than a one-off install.

Build

Early fit-out and framing work across stores, ceilings opened up and prepared, batten framing and services run ahead of the LED and signage installation.

Early fit-out at a Wingstop store, showing the curved ceiling structure still protected under plastic film alongside site tools and equipment.
Early fit-out at a Wingstop store, showing the curved ceiling structure still protected under plastic film alongside site tools and equipment.
Ceiling batten framing and exposed services being installed ahead of the LED and signage fit-out.
Ceiling batten framing and exposed services being installed ahead of the LED and signage fit-out.
Curved soffit framing under construction at the store entry, viewed from inside toward the street-facing shopfront.
Curved soffit framing under construction at the store entry, viewed from inside toward the street-facing shopfront.

Installation

The LED ribbon ceiling features taking shape, plus a look at the individual LED display modules and driver boards behind the finished surface.

Triangular LED ribbon ceiling feature taking shape, with the strip lighting already glowing while the surrounding ceiling grid is still under construction.
Triangular LED ribbon ceiling feature taking shape, with the strip lighting already glowing while the surrounding ceiling grid is still under construction.
A closer view of the same LED ribbon ceiling feature, showing the framing and cable runs supporting the finished light strip.
A closer view of the same LED ribbon ceiling feature, showing the framing and cable runs supporting the finished light strip.
Rear view of individual LED display modules and driver boards, mounted in their aluminium support frame before the ceiling was closed in.
Rear view of individual LED display modules and driver boards, mounted in their aluminium support frame before the ceiling was closed in.

Commissioning

Modules powered up and tested ahead of hand-over, including a look at the LED strip being finished live on site.

LED display modules powered up for testing, still wrapped in protective film ahead of final commissioning.
LED display modules powered up for testing, still wrapped in protective film ahead of final commissioning.
An installer completing the LED ribbon ceiling feature, with the strip lighting already live while the surrounding fit-out is finished around it.
An installer completing the LED ribbon ceiling feature, with the strip lighting already live while the surrounding fit-out is finished around it.
Installation footage from the Wingstop multi-site LED and digital signage rollout.

Finished Result

The completed rollout in use across stores, from the Penrith dining room's ambient ceiling lighting to the Kings Cross curved LED column running live branded menu content.

The completed LED ceiling ribbon feature lit and in use at the Penrith store, with branded lighting running throughout the dining area.
The completed LED ceiling ribbon feature lit and in use at the Penrith store, with branded lighting running throughout the dining area.
A finished curved LED column at the Kings Cross Wingstop store displaying rotating menu content beside the servery counter.
A finished curved LED column at the Kings Cross Wingstop store displaying rotating menu content beside the servery counter.

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